A product is defined, pricing determined, distribution secured, but without a sound strategy to Market it you are destined for failure. If you have invested aggressively to bring your company's idea to reality, don't make the fatal mistake of overlooking a good Marketing Strategy.
44%* off US households in 2000 had access to the internet. Infact, 80% of people in households earning more than $75,000** have Net access. Over 70% of US Business's*** had internet access in 2000. Would you want to ignore these people and businesses if your business when they were the most likely to use your product and services?
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